The latest Max & Co. Fall Winter 2013 collection’s campaign is all about practicality, elegance and vivid looks. Fronted by Frida Gustavsson and Martha Hunt for the campaign, the new lines evoke a dynamic and captivating sensibility that constantly fascinates, engages and evolves. Created in a classic style yet with a fresh and attractive manner, it features complex graphics and amazing color palette that makes all selections original and strikingly beautiful, letting the everyday become exceptional!
Throughout the campaign, every detail and accessory conveys femininity, classiness, and elegance. The models appear in minimalist lines with the most complex motives textures of fabrics, which are so eye-catching and come in striking silhouettes. There is something romantic and breathtaking about the campaign, full of exciting adventures in those crisp, clean lines combined with soft and comfortable materials. All look so chic that make us dive into the dreamy atmosphere of chilly days
Among the selections, the label presents varieties of fall winter essential, as the models sport mohair wool overcoats, double-breasted jackets, knitted white sweaters, duffle coats and cashmere coats to complement the outfits and warm during the cold days. The skirts and cropped pants neatly wrap around the body, while classic collar shirts, plaid fabric, cute strapless mini-length dresses, boxy pants, pleated mini skirt and parkas are the main elements of the collection, which then added with sophisticated handbags – mini-bags and classy clutches – to finish the overall polished look. While a pair of high-heeled shoes and comfortable sleepers perfectly complement the feminine images.
Presented as practical and wearable garments, the starting point of this collection is also a contrasting combination of feminine and masculine elements, allowing you to create a modern urban style. Heavy fabrics, soft pleats and beautiful prints added to the collection of rhythm, while patterns and colors, lengths and volumes come in all observing the perfect balance. The entire collection is perfect for working days in the offices as well as for cocktail parties