Inspired by the sensual aura of “The Leopard” novel by Giuseppe Tomasi di Lampedusa that chronicles the changes in Sicilian life and society during 19th century, the new campaign of La Perla Spring Summer 2013 collection are proposed with strong contemporary sensitivity of a retro style with a timeless elegance. All details like bows, lace inserts, hooks, strings, pleats and precious embroideries resemble antique medallions evoking the seduction of Sicilian noblewomen with a glamorous artistry.
Behind the lenses of Mary Rozzi, this year’s ad campaign also sees the return of Jeisa Chiminazzo, who also starred in previous campaign of the brand. The ads are always just as beautifully styled and photographed as those from the leading fashion houses, and each season seems to perfectly capture the story of the brand. As for this year’s campaign Jeisa glams each garment that embodies the splendor of those baroque palaces and their great society balls as well as the boudoirs where corsets were passion and pitter patter accomplices.